5 Reasons Email Marketing is Important for Your Business
written byLamar Schoell
Email marketing can seem like an underutilized tool, but the truth is that email remains one of the most powerful marketing tools available. As long as you have an email list, you have access to potential customers who are ready to buy from you.
Whether it’s your first time sending out an email campaign or you’re looking to fine-tune your existing efforts, here are some of the biggest benefits of email marketing to help you get started today!
There are a lot of different ways to market online, but email marketing still reigns supreme. While many would argue that social media should be at the top of any digital marketing strategy, email allows you to effectively communicate with your target audience in a way that’s super targeted and personal.
Email also lets you form relationships with prospects so that when they are ready to buy something, they think of you first. No matter what industry you’re in, email marketing can help grow your business.
Here are five reasons why it’s important to use email marketing as part of your digital marketing strategy
1) Build Relationships
If you want to build an email list—and by extension, a community of people who trust you and are open to your ideas—you need to give them a reason to subscribe. Be transparent about why you're collecting their information (i.e., so you can send them emails about things they'll like), then give away something of value in exchange for their contact info.
A free e-book will suffice in most cases; if it's high quality, that's even better. Just make sure it includes some kind of Call To Action (CTA) asking readers to sign up for your email list.
2) Increase Brand Recognition
Did you know that email marketing results in a 2300% higher conversion rate than social media?
Do you think that’s because Facebook, Twitter, Pinterest, and LinkedIn are ineffective?
Not at all.
Email works. Email marketing works. What it does best, however, is to increase brand recognition and awareness. The more people recognize your business name (and logo), the more likely they are to remember to come back later and buy from you.
Can’t put a price on increased brand recognition, can you? If you want to learn how to use email marketing effectively and grow your business via email marketing software like AWeber, sign up for free by clicking here!
3) Drive Traffic to your Website
Email marketing can help you drive traffic to your website and convert them into customers. An email newsletter with well-targeted content can earn you recognition as an expert in your industry, encouraging more people to visit your website.
Email marketing also helps build customer loyalty and brand awareness, leading people to purchase from you instead of someone else. Email isn’t spammy: It seems like every time we check our email, there’s a new spam message trying to sell us something or trick us into clicking on a link that looks legitimate but is actually designed to steal our personal information.
Not all emails are like that though—in fact, it’s estimated that 76% of commercial emails have some purpose beyond selling directly on their own behalf.
Email marketing allows you to reach your customer base directly, without needing to shell out money for ads on Facebook, Instagram, or Google.
Additionally, emails have a much higher click-through rate than most other forms of advertising; in fact, email has a 30%+ average CTR across all industries. If you’re looking to reach new customers cost-effectively and organically, email marketing can be an excellent alternative to spending money on ads.
5) It is faster and cheaper
Email marketing can get you in front of your customers faster than other digital advertising channels. With social media, you may have to wait a while before people see your message. Email marketing puts your message right in their inbox, where they are most likely to see it and respond to it.
It’s also more cost-effective than other forms of online advertising, according to Statista, which found that email has one of the lowest costs per 1,000 impressions ($0.09). While email delivers ads directly into consumers’ inboxes almost instantly, social media ads generally need to be planned out at least a week in advance and must then wait for consumers to see them on Facebook or Twitter feeds.
Wrapping Things Up!
There are a ton of benefits to using email marketing in your business. Although it can be difficult and tedious, if you take time to learn from your mistakes and respond immediately to emails and complaints, you’ll see an incredible boost in your profits.
Here are five main reasons why email marketing is important for businesses today:
1️⃣) Email gives customers information about promotions or upcoming sales
2️⃣) It creates new revenue by allowing you to advertise
3️⃣) Emails are easy to track so that you can see how many people open them
4️⃣) A lot of customers aren’t on social media
5️⃣) Emails don’t cost anything!
They’re a viable way of building relationships with customers while also growing your business.
Join me for this free email marketing course, Easy Emails Like A Boss. I'll show you how to master email marketing in no time at all and yes, it's 100% free!