In this mini-series, we will explore seven challenges facing affiliate marketers today.
You've no doubt had some of these challenges yourself as an affiliate marketer - but don't worry!
Each challenge will be broken down step by step, so you can overcome it.
Email marketing can be an essential part of your affiliate marketing strategy, but it’s important to use it correctly.
If you use email marketing incorrectly, you could hurt your chances of converting leads and getting sales.
These dos and don’ts will help ensure you get the most out of your email marketing efforts so you can use email marketing with affiliate marketing to its full potential!
DO: Include promotional material
You can use email marketing to promote your affiliate products in a few different ways.
First, you can include promotional material in your emails, such as banner ads or product images with links. You can also include text links in your email signature or in the body of your email. Finally, you can send out special offers and discounts to your email list.
DON'T: Spam people: Sending too many emails that are irrelevant to the recipient is one of the worst things you can do with email marketing. It will only end up hurting your reputation as an email marketer and will cause people to unsubscribe from your list without reading any more of your content.
DON'T: Overlook mobile devices: More than 50% of all emails are opened on mobile devices, so it's important that you optimize for these platforms if possible. In addition, remember to write your subject line in a way that will encourage people to open it on their phones when they're scrolling through their inbox.
DO: Use automation: Automation is key when managing your email marketing campaigns. Things like autoresponders and rules can help you stay organized by automatically sending messages at certain times based on customer behavior.
DO: Build your list
The first step to email marketing success is building a list of subscribers. You can do this by including opt-in forms on your website or blog, or by working with other businesses in your industry to create joint ventures. Once you have a list of subscribers, it's time to start crafting your emails.
There are plenty of companies that offer templates for every type of business, but if you're more creative (or just want to save some money), there are ways to design them yourself using services like Canva.
DON'T: Spam people: We all know how annoying spam emails are. Even worse? Getting spammed by an affiliate trying to sell you their product. Not only will this frustrate the person receiving the email, but it also makes you look bad as a marketer.
Plus, once they unsubscribe from your emails, they'll probably never buy anything from you again.
So keep it professional and don't send affiliate offers in your messages!
It's easy to get caught up in numbers when emailing a large list of subscribers. But at the end of the day, each person on that list is just that: a person. So when you're crafting your email, think about writing to one person instead of a faceless mass. It'll make your message more personal and more likely to be read and responded to.
DON'T: Send emails all the time: A few strategic emails sent during major events or campaigns will keep your brand top-of-mind for customers without overwhelming them with too many messages. Be careful not to abuse this though; if you send out several emails per week, there won't be any room left for those really valuable announcements or offers.
DO: Use Social Media links within your email marketing campaign: People love social media! Including links to social media sites like Facebook and Twitter will give people who might not know much about your product an opportunity to learn more by AD EELABreading comments from other people who have interacted with it.
DON'T: Send out template emails
You might be thinking that using a template will save you time, but it will actually end up costing you more in the long run. Your subscribers will be able to tell that you didn't take the time to write a personal message, and they'll be less likely to engage with your email.
Instead, take the time to write a unique message for each email. It's worth the extra effort because personalized emails are proven to have higher conversion rates. Plus, writing an email takes just minutes if you use a template as a guide for what points you want to cover.
Don't forget about unsubscribes: One of the most common mistakes people make is forgetting about unsubscribes when creating their campaigns. Whenever someone doesn't open or click on one of your emails, they automatically go on the unsubscribe list. But many people overlook this and send out campaign after campaign without taking this into account.
By continually sending messages to people who no longer want them, you're basically making them do all the work!
When building your list, pay attention to how often someone opens or clicks on an email; if it drops below 50%, then consider adding them to the list so that future communications won't go straight into their spam folder.
DON'T: Use it as an excuse to be lazy
Just because email is easy, doesn't mean you should take the lazy way out when it comes to your content. Your subscribers are still people, and they can tell when you're not putting in the effort.
So make sure your emails are well-written, informative, and engaging.
You also need to be careful with how often you send them:
Too many emails will lead your subscribers to delete them or unsubscribe, so try sending one every few days. Use this strategy as a reminder of what you want them to buy, or if you're asking for a donation.
DON'T Send too many promotional emails: If all of your emails are about sales and promotions, then eventually your subscribers will get sick of seeing that same message over and over again.
To stay fresh, mix up the types of messages that you send to keep things interesting!
DON'T: Try anything less than 200% effort
If you're going to email your list, make sure you're putting in the extra effort to make it worth their while. This means writing quality content, making sure your subject line is interesting, and including a call-to-action that's impossible to resist.
On the other hand,
DO take advantage of opportunities (two sentences): If you see an opportunity to promote a product or service that's relevant to your audience, don't hesitate to send out an email blast. Just be mindful about frequency - don't abuse this tactic by blasting out four emails every day.
Keep them spaced apart so they won't get tired of hearing from you.
DON'T: Get put off by no's
It's easy to get discouraged when you don't get the response you want from your email marketing campaign. But don't let a few no's get in the way of your success. Remember, it only takes one yes to make a sale.
Focus on the people who are interested and find out what they're looking for. Give them an incentive to buy with a coupon or promo code. Ask them if they're satisfied with their purchase so far and give them any other questions they might have.
Don't send too many emails: You should send around 1-2 emails per week at most - more than that will probably be annoying for customers. Sending too many is bad because customers might unsubscribe if they feel like they're being spammed.
Make sure to segment your list by sending different offers to different groups of people. Find those customers who haven't purchased yet and try to provide an incentive for them by lowering prices or giving away free samples. If someone doesn't respond within a certain time frame, contact them again via phone call, email, or another marketing method (which would depend on the type of customer).
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