If you're thinking about making money with affiliate marketing, you need to have a plan. And that means creating content that sells.
But what does that mean, exactly?
Here are seven challenges you'll face when writing content for affiliate marketing:
1. You need to know your audience.
Who are you writing for?
What do they want to read?
2. Your content needs to be useful.
It needs to provide value and solve a problem for your reader. And this is the challenge in itself because sometimes you don't even know who your readers are.
For example, if you've been assigned the task of writing for a company's blog, but aren't sure what their target audience is or if they even have one at all, then it might not make sense to focus on solving their problems. In this case, it would be better to focus on providing them with information about the product/service/brand instead of helping their customers solve problems.
On the other hand, if you're looking to write for clients on an individual basis, understanding your customer and what their specific pain points are can help you create content that provides them with solutions.
3. People care more about themselves than they do about brands or products.
The only way to get people interested in reading your content is by showing how it will benefit them specifically. They should be able to see themselves using your product, applying your advice, or sharing the information you share with others. Tell them why they should care about what you're writing and give them something valuable in return (whether it's a guide full of helpful tips or easy-to-follow instructions).
4. Avoid cliches like the best and the newest.
There are too many out there already! Instead, focus on originality so that when someone reads your content, they think Wow! I never thought of that before! Or Wow, I never knew this before! No matter what your niche is, everyone likes to feel smart and knowledgeable about a subject. As long as you find the right angle for your unique perspective and show people how they'll gain from it without blatantly advertising your product, you're bound to be successful.
5. Don't talk down to people or act as though you know everything.
Nobody likes being talked down to and nobody wants to feel uninformed. Write in a tone that shows you respect your readers, otherwise, they won't respect you back.
6. Answer their questions quickly and succinctly
Avoid rambling on endlessly without giving them any answers or providing any guidance whatsoever. Keep it simple, relevant, and informative. Give them the resources they need to keep reading through to the end of your post rather than trying to sell them something every chance you get.
7. One last thing worth mentioning is that great content gets shared more often than not.
Make your content social media friendly and you'll increase the likelihood that it'll be shared. This doesn't necessarily mean you need to include links, but let your content tell a story and let readers interact with you on social media. Respond to comments, ask them questions, and comment back on photos they post.