If you're looking to improve your newsletter open rates, there are a few things you can do to make your emails more compelling. First, try using a tool like AWeber to segment your list so you're only sending relevant information to people who have signed up for specific topics. Second, use an active voice in your writing and avoid sounding like a robot. Third, keep your emails short and sweet - no one wants to read a novel in their inbox. Fourth, include eye-catching images or videos. Lastly, don't forget the CTA! You want to give readers a reason to click on your links. One way to do this is by including a call-to-action at the end of your email. For example, offer a special promotion or invite them to subscribe to another blog post series. Whatever you decide, be sure it's something they'll find valuable enough to take action on immediately. And if you need help coming up with ideas, we've got some good suggestions below:
1 -- Promote a product (including ebooks, software downloads, online courses, etc.).
2 -- Give away a freebie (ebooks, white papers, etc.).
3 -- Invite subscribers to download a complimentary guide.
4 -- Offer exclusive access to an event or webinar.
Here are some other great ways to increase your newsletter open rates:
5 -- Send personalized subject lines to entice people into opening your messages. Try using someone's name, referencing something they talked about in a previous message, or thanking them for subscribing. The goal is to capture their attention and get them excited about what you have to say next.
6 -- Experiment with content timing. There is evidence that suggests early morning newsletters receive more clicks than those sent later in the day. Your recipients may vary, so experiment and see what works best for you.
7 -- Use social media to spread your content. As you probably know, most people skip past anything they see on social media feeds without reading it first.
However, when people see your posts show up in their feed or timeline, they are more likely to pay attention because they already trust you as a source of useful information. Plus, social media gives you an opportunity to share exciting new announcements with all of your followers at once.
But just as important as creating and sharing content is moderating comments from your followers on both Facebook and Twitter.