Email Marketing:

The Easy Way to Boost Sales and Engage Your Audience

written byLamar Schoell
posted on

Do you need some pointers for your email marketing plan?

If so look no further than this! Whether you're new to email marketing or want a refresher course we've got the tricks and tips you need.


With over 6 billion emails sent every day, you need to stand out from the crowd if you want your message to be read.

That’s where autoresponders come in — these tools automatically send out pre-written or pre-recorded emails at a designated time and date to keep your audience engaged and coming back for more information about your product or service.

There are plenty of email marketing autoresponder services out there, but none that give you the control and customization that AWeber does.

What is email marketing?

We're all bombarded with email, but if you're smart about it, your emails can stand out from spam.

Email marketing is a great way to engage an audience, inform them of new products or services that they may be interested in, and drive sales.

Many companies have automated email campaigns built directly into their e-commerce platforms so setting up automation is simple. By using your email list as a form of lead nurturing, you will increase sales by 25%.

And when these customers are on your email list they are more likely to purchase through social media platforms like Facebook or Twitter because they know what kinds of things you offer so they trust your brand.

What is email marketing best practices?

With so many options for email marketing, it’s easy to get overwhelmed.

Here are some best practices for email marketing automation. There are different kinds of emails you can use to boost your sales; automated emails and customer-requested emails are two popular choices.

Automated emails are automatically sent when certain triggers occur, such as a user purchasing a product from your store or leaving a specific page on your website. These types of autoresponders help keep your users engaged by providing them with information when they need it most and drive repeat business by reminding them about special offers or upcoming events on an ongoing basis.

Customer-requested emails require that the recipient subscribes to your list in order to receive messages from you.

While email list building is often seen as more time-consuming than setting up automated emails, the long-term benefits may outweigh the upfront costs. You don't have to worry about forgetting to send a message out - once someone subscribes, their address will stay on your list until they unsubscribe themselves.

This is especially useful if you want regular reminders about new products and promotions or want to share articles relevant to your industry but only want customers who are interested in those topics to see them - not every person who's signed up for one email from you wants all of them!

What is an autoresponder?

Autoresponders allow you to automate a series of emails sent at specific intervals so that your messages get sent out even when you’re not there.

You can schedule your autoresponder so that you send out an email immediately after someone signs up for your mailing list, or you can use them as welcome messages or scheduled check-ins if someone doesn’t respond right away.

Autoresponders are easy ways to stay in touch with customers on an ongoing basis; they also help keep information fresh in their inboxes, so they’re more likely to read it.

How do I create an autoresponder?

You'll want to use an autoresponder so that when someone signs up for your list, they immediately receive a series of emails detailing what you want them to know.

There are two types of autoresponders: scheduled (one-time) and triggered (based on a person's actions).

Scheduled autoresponders can be set up using tools like AWeber or MailChimp, while triggered ones work best with tools like ActiveCampaign.

For more specifics on building an email list from scratch, you can check out my complete training, which is completely free, right here. One last thing: as you get started building your new email lists, always test things with small groups before making big changes.

How can I check my open rates?

There are several ways to check your open rates, but most email clients don’t provide an accurate way of seeing your open rates.

We recommend using analytics tools like Google Analytics or Mixpanel, which provide great data on how many people opened your email as well as other information like device type, location, etc.

You can also use a tool like AWeber’s free open rate calculator. It uses industry-standard technology for calculating open rates by looking at when emails were downloaded by users.

Why use AWeber?

If you’re looking for email marketing software, chances are that you have a message that needs to be delivered.

Why trust it to anyone else?

We control everything end-to-end to ensure emails stay out of your customers’ junk folders.

Beyond ease of use, our powerful features set us apart from competitors—so your business can stand out from even before someone opens their inbox.

And if you don’t love AWeber after 30 days? Just let them know and we'll refund 100% of your first month’s payment!

Try AWeber today!

  • They make it easy to build beautiful landing pages in minutes
  • Build an audience with targeted campaigns
  • Engage your audience with targeted content
  • And deliver personalized, targeted messages on autopilot

Learn How You Can Easily Get Started Today!

When you first start out with email marketing, getting set up can be overwhelming.

There are so many options to choose from and all of them look a little different, so where do you even begin?

What if I told you that there’s an easy way?

A way that's all in one place—for FREE?

If you’re ready to take your emails seriously, it’s time to start Easy Emails Like A Boss! Learn how easy it is with our free training.

You will also receive my new ebook, Email Marketing For Newbies.

Do you need some pointers for your email marketing plan?

If so look no further than this! Whether you're new to email marketing or want a refresher course we've got the tricks and tips you need.