Affiliate marketing has one major advantage over other types of sales and marketing—it’s easy.
What that means for you, as a business owner, is there’s no need to come up with your own product or marketing content. Instead, you can partner with an affiliate program to market their products for you. As an affiliate, you don’t need to invest in costly inventory; instead, you can help promote other companies products and services while earning a commission on all sales they generate.
While that freedom can be a big benefit (after all, who doesn’t like making money without having to carry inventory?), it also means that your job as a business owner is slightly different than if you had created your own product or service. Instead of producing content and selling it directly to customers, you are serving more as a middleman: promoting someone else’s goods and generating revenue from each sale.
The internet makes that very possible indeed: If you have any interest in photography at all, then Vistaprint is probably already on your radar. The company provides everything from promotional materials (stickers! T-shirts! Banners!) to wedding invitations at affordable prices—and often next-day delivery too.
So what makes Vistaprint so popular? Well, for one thing, they really do offer some awesome deals; but beyond that, it’s their ability to reach customers on an incredibly personal level thanks to their online marketing tools.
Anyone can create a custom design from scratch using click and drag technology; there are also pre-designed templates with tons of options and preset text fields for things like addresses and dates.
They even have a tool where customers can upload their own images or photographs—but they’re not just limited to turning them into prints; Vistaprint also allows them to customize pretty much anything else as well!