As the world of marketing continues to evolve, so do the skills required to be successful in the industry. If you're interested in becoming an email marketer, here are five skills you'll need to master
1 -- HTML/CSS: HTML and CSS are used for creating emails with HTML-based layouts and styling features. Learning these languages will help make your campaigns more responsive, appealing, and engaging.
2 -- Marketing Research: Maintaining a pulse on what is happening in your niche can make all the difference when it comes to customer satisfaction. Knowing who your target audience is, what their preferences are, and how they respond to certain messages is vital information that any email marketer should know.
3 -- Campaign Tracking & Testing: Once you've developed an idea for a campaign, the next step is to figure out which one will work best with your customers. Split testing of different versions of email content help refine campaign tactics and identify what resonates most with recipients.
4 -- Design Knowledge: There's nothing worse than receiving an unsightly or poorly designed email in one's inbox. Whether you're designing graphics, setting up ad campaigns, or laying out emails, knowing basic design principles such as typography and color theory is essential.
5 -- Customer Service Skills: It goes without saying that the best marketers always have stellar customer service skills - because being able to empathize with those on the other end of your message doesn't hurt either!