How to Use Google Postmaster Tools for Your Domain Email

One of the most important resources you have as an online business owner is your domain email, which acts as your central hub for communicating with customers and employees.

Google has a tool called Postmaster Tools that allows you to view and manage your domain email, and if you haven’t signed up yet, it’s important that you do so immediately.

Here’s how to get started with Google Postmaster Tools for your domain email today!

What is Google Postmaster Tools?

For domains that have email set up, you can use Google’s own postmaster tools to troubleshoot any issues with your email service.

You can do so by adding your DNS TXT records and then using a tool like mail flow diagnostic or mail test.

Getting Started With Google Postmaster Tools

It’s common knowledge that there are hundreds of ways you can use email in your marketing strategy—and I’m not just talking about fancy-schmancy sales tactics, either.

Heck, sending an email newsletter or link to a new content piece can be one of your most effective B2B and B2C marketing strategies. So what does it take to get started?

Surprisingly little! All you need is a Gmail account and access to some time in front of your computer. If you have those two things, then you’re ready to dive into Google Postmaster Tools (GPT).

Here’s how It’s easy to set up GPT; once you log in with your Gmail account, GPT walks you through each step along the way. To start off, all you need to do is add your domain name. That’s right: You don’t even need a dedicated email address to use GPT.

Once you add your domain name, Google will ask if you want to verify ownership of that domain by adding SPF records or DKIM records. SPF stands for Sender Policy Framework, while DKIM stands for DomainKeys Identified Mail. Both methods help prevent spoofing, which happens when someone pretends to send mail from your domain but doesn’t actually send mail from your server.

In other words, they pretend to be you but aren’t really you. These two methods ensure that only authorized servers can send mail on behalf of your domain. This is important because spoofing happens more often than you might think.

Troubleshooting with Gmail

An easy way to discover if your email issues are on your end or coming from an outside source is to use GMail’s online test tool. It will analyze both your domain and Gmail account, alerting you of any red flags or common issues that may plague either account. Run through its diagnostic checklist and consider its suggestions.

If it finds anything out of place, consult GMail’s Help center for step-by-step instructions on how to get it resolved. Also note that since each email provider handles things differently, you should check with your specific provider as well.

You can find their customer service contact information by logging into your inbox and visiting their help page (i.e., Outlook support). Most providers offer a telephone number as well as a contact form in case you don’t want to wait on hold.