It’s common knowledge that there are hundreds of ways you can use email in your marketing strategy—and I’m not just talking about fancy-schmancy sales tactics, either.
Heck, sending an email newsletter or link to a new content piece can be one of your most effective B2B and B2C marketing strategies. So what does it take to get started?
Surprisingly little! All you need is a Gmail account and access to some time in front of your computer. If you have those two things, then you’re ready to dive into Google Postmaster Tools (GPT).
Here’s how It’s easy to set up GPT; once you log in with your Gmail account, GPT walks you through each step along the way. To start off, all you need to do is add your domain name. That’s right: You don’t even need a dedicated email address to use GPT.
Once you add your domain name, Google will ask if you want to verify ownership of that domain by adding SPF records or DKIM records. SPF stands for Sender Policy Framework, while DKIM stands for DomainKeys Identified Mail. Both methods help prevent spoofing, which happens when someone pretends to send mail from your domain but doesn’t actually send mail from your server.
In other words, they pretend to be you but aren’t really you. These two methods ensure that only authorized servers can send mail on behalf of your domain. This is important because spoofing happens more often than you might think.