Sending emails to thousands of people at once may seem like an impossible task, but with email marketing software and some methodical planning, it’s relatively simple.
When it comes to your email marketing strategy, there are two types of strategies you can use: opt-in and broadcast.
For example, say you want to send an email to all of your customers offering them a coupon for their next purchase. To do so, you need your customer’s email addresses—which means asking them directly for permission (also known as opt-in).
If that same scenario played out differently, however, what if instead of asking your customers for permission to contact them through email each time they purchased from you and every time they logged into their account on your website, you simply sent an email out once a month?