Need a New Email Marketing Strategy? Start Here!

Email marketing can be the most effective form of online advertising but it’s also one of the most difficult to do well. That’s why so many marketers struggle to get positive results from their email campaigns, let alone actually make money from them.

If you feel overwhelmed by your email marketing efforts or just aren’t sure where to start, then you’re going to love Easy Emails Like A Boss (EELAB)! This all-inclusive product makes email marketing fun and easy, no matter your skill level or experience with email campaigns.

Welcome To Email Marketing

Email marketing is one of the most effective ways to create sales and leads, but it’s not always easy to get right. In fact, email marketing has a reputation for being difficult to set up and maintain. This is why you should take advantage of email marketing courses like Easy Emails Like A Boss (EELAB).

How Does Email Marketing Work?

Sending emails to thousands of people at once may seem like an impossible task, but with email marketing software and some methodical planning, it’s relatively simple.

When it comes to your email marketing strategy, there are two types of strategies you can use: opt-in and broadcast.

For example, say you want to send an email to all of your customers offering them a coupon for their next purchase. To do so, you need your customer’s email addresses—which means asking them directly for permission (also known as opt-in).

If that same scenario played out differently, however, what if instead of asking your customers for permission to contact them through email each time they purchased from you and every time they logged into their account on your website, you simply sent an email out once a month?

4 Reasons Why Email Marketing Is a Must For Your Business

Email marketing isn’t exactly the first thing that comes to mind when you think of promoting your business, but it’s one of the most effective tools available to companies today. Whether you sell products or services, email marketing allows you to connect with your customers on a personal level and deliver the content they actually want to read.

It’s also cost-effective, allowing businesses to reach more customers with lower advertising costs. If you haven’t started using email marketing in your business yet, take a look at these four reasons why it should be one of your top priorities.

1 -- Email is still the most effective digital tool

Email marketing is one of the best ways to connect with your audience and build loyalty. Emails are easily traceable and measurable, which makes them easy to integrate into your marketing strategy. Email is also cost-effective for businesses of all sizes, as it allows you to reach people on a large scale without breaking open your budget.

If you’re still unsure about implementing email marketing strategies for your business, take a look at Easy Emails Like A Boss and get started now.

2 -- Email marketing can increase ROI

According to Hubspot, marketers who use email marketing saw an average ROI of $44 for every dollar spent. Not only that, according to eMarketer, email marketing is one of three online marketing tactics that produces more than a 4X return on investment (ROI).

An even bigger indicator? Forty-four percent of companies ranked email as their top digital marketing priority in 2016. All these stats make it clear: email needs to be at the heart of your marketing strategy.

3 -- Email marketing provides you with valuable data

With email marketing, you can learn more about your customers. When they give you their email address in exchange for free content, they’re actually giving you permission to communicate with them in the future. What a huge privilege! So take advantage of it by learning more about your customers.

This information will be useful for targeting them with future messages and products.

4 -- Set up email on your website with an email plugin

According to industry research, email is one of your most important marketing channels. By installing an email marketing plugin on your website, you can capture subscribers’ emails and send them updates about upcoming sales, new products or services, and anything else you want to communicate with your audience.

A large part of growing a successful business online is staying in touch with your customers. Having an email signup form on your website is crucial for driving new leads and keeping old ones happy.

Getting Started with an Autoresponder

AWeber, GetResponse, MailChimp, and many other email marketing services offer autoresponders as part of their suite of products. Autoresponders are just one tool in your arsenal as an email marketer, but they can be extremely useful when used properly.

If you’re unsure of how to get started with an autoresponder or which autoresponder to use, this guide on getting started with an autoresponder will help you get set up right away and make the most of it in your own business!

The Benefits of Having an Autoresponder

With email marketing becoming more and more popular, you might be considering jumping on board. An autoresponder service is a great way to reach new clients and grow your business. Here are some of their many benefits:

An autoresponder allows you to create automated messages that can be sent out at intervals scheduled by you; This means that your clients receive personalized emails without you having to manually send each one individually.

How to Start Using an Autoresponder

Before you can start using an autoresponder, you first need to know what it is. An autoresponder is basically a tool that automatically sends emails to subscribers.

The most common use of an autoresponder is sending a series of emails that addresses one or more questions your subscriber may have—for example, How do I get started with email marketing?

Your autoresponder would answer those questions as part of its automated process.

The Different Types of Email Marketing Platforms

Every email marketing tool has different features and methods of distribution. Some are designed for a specific niche, while others may be more suited to personal use.

Here’s a breakdown of some common email marketing tools and how they can fit into your business communications strategy. What You Need To Know About Email Marketing Platforms:

Choosing from among all of these types of platforms may seem daunting, but if you know what you want out of your campaign – whether it’s increased sales, a loyal following, or simply better branding and PR – it should narrow down what kinds of options will work best for you.

How to Get Leads with Email Marketing

Email marketing can be one of the most effective ways to connect with prospects, but it can also be one of the most confusing or intimidating to try out on your own, especially if you’re not an expert in the field.

Email marketing can give you an advantage over your competitors by increasing brand awareness and customer loyalty, but it won’t work unless you know how to make it work.

Getting Started with Email Marketing

Email marketing is a fantastic way to stay in touch with your subscribers, keep them up-to-date on new products and services, or even send out a special promotion.

If you’re looking for a few tips on how to get started with email marketing, here are some suggestions!

Creating an Email List

First, you’ll need a list of email addresses. You can either purchase an email list (which is against most email marketing laws), or you can build your own list by asking friends and family members for their email addresses.

There are numerous lead generation services that will give you access to a large database of prospects that may be interested in your product or service. Once you have compiled a sufficiently large list, it’s time to start building relationships!

Testing New Ideas

One of the benefits of being on email is that you can test out new ideas and see what works. The best way to do so is by setting up a split test: send half your list one version of an email and half another version, then compare open rates and click rates for each message.

Looking at those numbers will tell you which content resonates more with your target audience.

What is the right mindset for email marketing?

Email marketing has become more important than ever, but too many people treat it as an afterthought in their business plan rather than an integral part of it.

If you want to be successful, you need to get your mind right first and then follow these simple email marketing tips to get the most out of your campaigns.

The Right Mindset in General

It’s important to know that email marketing isn’t something you can enter into with my way or the highway attitude. In fact, if you read any of those emails from customers who are so-called spam subscribers, then you see that they don’t even want what you have to offer!

So get rid of your ego, and realize that people want to hear from businesses only if it fits into their lives; otherwise, they quickly opt-out.

The Right Mindset About Conversions

When it comes to email marketing, content isn’t king. It’s conversions. With that said, it’s important to make sure your subscribers are okay with receiving your emails—and opt-ins are critical in order to get those conversions. Having an open rate of 60% or higher shows a positive relationship between you and your subscriber; there’s a chance they actually want to hear from you (versus being inundated by constant advertisements).

If you fall below that threshold, double-check what kind of emails you send; maybe people just don’t like reading about your latest product/service. And keep in mind email marketing can be overwhelming and difficult to measure–but if all else fails: ask!

The Right Mindset About Time Spent

Email marketing, like all forms of online communication, can be a high-impact way to drive traffic and generate sales.

But, like many other aspects of digital work and life, it’s easy to let your time spent with email overshadow more productive activities. How do you set an appropriate priority level for email without letting your inbox take over your life?

The Right Mindset about Good Subject Lines

Make it personal and clear. Make it about them. Don’t bury your call to action in three different paragraphs. Put it at or near the top of your message so that they can see what you want from them immediately, without having to dig into other material first.

If they open your message and they don’t see a clear CTA on that first page, you’ve already lost their attention and may have lost them altogether!